Stages of playbook include:
1. Validate
- Engaging Targets with Market Research
- Facilitating Insightful Focus Groups
- Market Research Report Template
- SWOT Analysis Tool
2. Define
- Market Requirements Document
- Product Features Prioritization Tool
3. Evaluate
- Competitive Analysis Tool
- Product Feature Competitive Analysis
4. Position
- Market Segmentation and Analysis Tool
- Positioning Statement Worksheet
5. Build
- Break Even Analysis
- Product Profitability Analysis
- Product Development Charter
- Product Development Prioritization Tool
6. Develop
- Product Roadmap Template
- Product Development Budget
7. Launch
- Product Launch Plan Template
- Product Launch Checklist
8. Review
- Post Project Evaluation Template
Additional Tools
