ANA Business Marketing has been an innovator in the specialty of B2B Marketing.
ANA Business Marketing (formerly BMA Atlanta) has deep roots in shaping the profession of advertising and marketing in the B2B space. Started in 1922 as the National Industrial Advertising Association, and now joined with ANA who became a voice for the advertising profession in 1910, we bring a lifetime of expertise.
ABOUT
WHERE WE'RE GOING
Our industry has changed and continues to evolve.
Approaches, disciplines and thinking that were once the domain of consumer marketers, have enriched the channels and methods B2B marketers use to influence the people in the organizations we market and sell to. It’s not so surprising, because some of the household names we associate with consumer brands are also among the most sophisticated business marketers.
To support you and your brand on that journey to world-class B2B marketing, ANA Business Marketing has a strategic vision:
- Be the best disseminator of B2B marketing best practices and content
- Attract and connect the best practitioners in Atlanta and the nation
- Evolve and promote the best practices of our industry
Our members get special benefits.
All attendees to our programs, get access to great thinking and quality event content. But our members have access to much more. We connect members with the kind of knowledge, people and programs, both locally and nationally that make achieving their companies’ objectives more efficient and effective. Among these are:
Access to gated professional resources, research, white papers and experts.
Online courses and our marketing certification program.
Access to over 1,600+ items of ANA B2B content.
Discounts or free access to national ANA Business Marketing events.
LEADERSHIP
Mark Semmelmayer
VP Chapter Operations
Pen & Inc. Marketing Communications
