Stages of this playbook and toolkit include:
1. Prepare
- Market Research Capabilities Assessment
- Market Research Analyst Job Description
- Marketing Research Strategy Scorecard
- Marketing Research Database Template
- Market Research RFP Template
- Market Research Agency Selection Tool
2. Define
- Marketing Research Decision and Research Problem
- Exploratory Research Plan
- Focus Group Report Template
- In-Depth Interview Guide
- Case Analysis Research Report
- Market Research Problem Template
- Research Request Agreement Template
- Research Proposal Template
3. Gather
- Research Methods Comparison Template
- Survey Sample Selector Template
- Market Research Project Management Tool
4. Analyze
- Market Research Analysis Decision Matrix
- Hypothesis Testing Tool
5. Report
- Research Conclusion Prioritization Tool
- Research Consensus Ranking Tool
- Market Research Report Template
- Market Research Presentation Template
Additional Tools
