Stages of this playbook and toolkit include:
1. Prepare
- Event Marketing Maturity Assessment
- Event Marketing Strategy Scorecard
- Event Manager Job Description
- Event Management RFP Template
2. Plan
- Webinar Program Playbook
- Events Database 2018
- Conference Planning Checklist
3. Promote
- Marketing Communications Planning Playbook
4. Execute
- Code of Conduct Policy Template
- Tradeshow Lead Capturing Form
- Tradeshow Evaluation Checklist
5. Follow-Up
- Lead Scoring Template
6. Measure
- Event Marketing Metrics Dashboard
7. Additional Tools
