Stages of this methodology include:
1. Establish PR Objectives
- Public Relations Strategy Scorecard
2. Internal Self-Assessment
- Media Relations and PR Audit
- Media Specialist Job Description
- Public Relations Agency RFP
- PR Agency Selection Tool
3. Understand Your Audience
- Customer Profile Template
- Editorial Calendar Template 2018
4. Craft Your Key Messages
- Positioning Statement Worksheet
- Message Mapping Tool
- Public Relations Calendar 2018
- Press Release Template
5. Inventory Your PR Assets
- Press Kit Checklist
6. Budget and Measurement
- Public Relations Budget Template
- Public Relations Metrics Dashboard
- Competitive PR and Advertising Analysis
Additional Tools
