Stages of this playbook include:
1. Identify Objectives
- Social Media Marketing Training Course
- Using Google+ for Business Guide
- Using Instagram for Business Guide
- Using Twitter for Business Guide
- Word of Mouth Marketing Guide
- Successful Newsjacking Guide
- The Importance of Social CRM Guide
- Social CRM Best Practices Guide
2. Establish Governance
- Social Media Marketing Plan Maturity Model
- Top Social Media Sites Database
- Social Media Marketing Maturity Assessment
- Social Media Opportunity Assessment Template
3. Analyze Stakeholders
- Social Media Marketing Solution Study
- Social Media Monitoring Guide
- Social Media Usage Survey
- Social Media Vendors Matrix
4. Select Technology
- Social Media Strategy Workbook
- Social Media Project Charter
- Social Media Business Case
- Social Media Marketing Budget Template
- Social Marketing Governance Document Template
- Social Media Marketing Calendar 2018
- Social Media Channel Map
- Social Media Channel Selection Tool
- Social Media Risk Assessment
5. Complete Your Plan
- Creating a Social Media Policy
- Social Media Policy and Guidelines Template
- Twitter for Business Checklist
- LinkedIn Group Checklist
- Facebook Page Checklist
- Instagram Checklist
- Linkedin Company Page Checklist
- Google+ Implementation Checklist
- Pinterest Implementation Checklist
6. Launch Your Program
- Social Media Analytics Benchmark Report
- Social Media Competitor Tracking Template
- Social Media Metrics Dashboard
- Post Project Evaluation
Additional Tools
