Stages of this playbook include:
1. Set
- Website Redesign Training Course
- Web Optimization Benchmark Report
- SEO Marketing Benchmark Report
- Evaluating Website Effectiveness Guide
- Tag Management Best Practices Guide
- Gamification Technology Overview
- Building a Mobile Friendly Website
- Creating A Business Blog Guide
2. Analyze
- Competitive Website Analysis Tool
- Website Program Maturity Assessment
- SEO Maturity Assessment
- Web Content Audit Tool
3. Design
- Content Marketing Solution Study
- Website Design RFP Template
- Website Vendor Selection Template
4. Prepare
- Website Program Strategy Scorecard
- Website Project Charter Template
- Website GAP Analysis Template
- Website Design Budget Template
- Website Requirements Document Template
- Web Infrastructure Checklist
- Website Governance Template
- Website Page Mapping Template
- Website Project Roadmap Template
5. Launch
- Website Launch Checklist
- Terms of Use Template
- Privacy Policy Template
- Blog Policy Template
6. Refine
- Website Program Metrics Dashboard
- Website ROI Calculator
- Website Reporting Template
- Post Project Evaluation Template
Additional Tools
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