Mark Semmelmayer | ANA Business Marketing

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February 14, 2018 By Mark Semmelmayer

Made You Look!

Your Ad Spend is Much More Effective with a Solid, Creative “Hook” Just a silly little kids’ game of one-upmanship, but I bet we all played it, right? Now that we’re fully grown and mature adults, you’ll probably say you haven’t played…

Blog Research & Trends

October 11, 2017 By Mark Semmelmayer

It’s a Trade-Off … Trade shows are still viable in the digital age, but need different strategies for success

By Mark Semmelmayer Chief Idea Officer Pen & Inc. Marketing Communications In conference rooms around the world, during the annual marketing budget process, someone in the room will seriously question the value of trade shows. They are expensive, consume man hours and are often…

Blog Research & Trends

July 24, 2017 By Mark Semmelmayer

Gardner’s Media Usage Survey – Comparing 2015 with 2016/2017: The Times, They Are a Changin’!

By Mark Semmelmayer, CBC Chief Idea Officer Pen & Inc. Marketing Communications Mark Semmelmayer prefaces a year-on-year comparison of Gardner Business Media’s annual report, Media Usage in Manufacturing, conducted in 2015 and 2016, providing you with a better picture of your customer and…

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June 05, 2017 By Mark Semmelmayer

B2B MarComm 101: What is marketing communications? Things younger communicators need to know.

Preface: This piece may seem incredibly basic for readers with years of MarComm experience. But, in recent activities with Business Marketing Association (BMA) leadership on both a national and local level, many are expressing the same concern: a lack of education…

Blog

February 14, 2017 By Mark Semmelmayer

Trade Print Gains New Traction in B2B

This post originally appeared in Gardner Media Group's Manufacturing Marketing and can also be found on Mark's LinkedIn page. There’s new thinking in the halls of B2B trade publishers…the unthinkable is happening. Print seems to be getting a new life. The implication…